This week's column - Iosco County News Herald: Columnist One

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Posted: Friday, February 10, 2012 9:53 am

Was it just me, or did the Super Bowl commercials seem particularly lame this year?

Watching the genius of the American advertising community at work has become almost as big an event as the halftime show at the Super Bowl each year.  But after years of the ads during the Big Game being as much the topic of discussion on Monday at water coolers all over the country as the game itself, Sunday’s offerings seemed less creative than in games past.

The Chevy truck ad that showed the trucks firing right up after the Mayan apocalypse of 2012, with the surviving guys bowing their heads for the poor guy who didn’t make it because he was driving a Ford, was my favorite.

Coupled with the Clint Eastwood Chrysler ad which was patriotic, if a little depressing, it kind of set the mood of Doomsday in America.  Even though both ads were pointing out that the auto industry, and America, will overcome and survive, it was still a reminder of where we’ve been in the past few years, something most people would rather forget on Super Bowl Sunday.

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